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| July 10, 2020
Make it Easy: Creating a Simple Online Giving Experience
Whether it’s your Annual Fund, Capital Campaign, Day of Giving, or a campaign connected to your crowdfunding pages, the common goal is to generate gifts, to create cash, to make money for your institution. This means you need to drive donors to your online giving page (or form) and move them all the way through the process to the finish page.
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