Focus Groups: An Underutilized Assessment Tool

This content was previously published by Campus Labs, now part of Anthology. Product and/or solution names may have changed.

Part 1 of 4 in the "Focus Groups in Assessment Series

Whether internally or externally designed, surveys have long helped institutions gain valuable insights regarding various facets of the student experience and campus life. But surveys are far better at measuring breadth as opposed to depth. Complementing survey research with more in-depth focus groups can help to triangulate student-based data on campus. In this webinar, we discuss how focus groups can be used as a key piece of the larger assessment pie. Included is an overview of design and analysis strategies.