Ireland's Largest Medical School Transforms Recruitment Processes Amid Pandemic

Founded in 1784 to train surgeons, RCSI University of Medicine and Health Sciences is Irelands largest medical school and one of the most international medical schools in the world, with over 3,000 students from 60 countries. Based in Dublin, RCSI has separate programs and campuses in Bahrain and Dubai. Without a unifying system for contacts and engagement, however, recruitment processes and data had become siloed within each office. That made it difficult to coordinate or measure the ROI of recruiting campaigns. “Recruitment at RCSI is all about finding quality students on an international scale, but we had limited visibility into what campaigns were working,” said RCSI’s IT Project Manager, Ann Grennan.