Elevating Your Strategy with Engagement Scoring

This content was previously published by iModules, now part of Anthology. Product and/or solution names may have changed.

As advancement offices are being asked to track more data points on their constituents, the means in which they engage with the organization have becoming increasingly more important. With Engagement Scoring, you can better understand the level of engagement that each alumnus/a, donor, friend, and supporter has with your institution. In this whitepaper by Dr. Mirko Widenhorn, iModules Strategic Consultant, he begins to connect the dots of engagement scoring to better understand the lasting implication it has on your institution and your annual giving goals.