More than 34,000 gifts made using Anthology Encompass during Giving Tuesday 2022
This Giving Tuesday, held annually on the Tuesday after Thanksgiving, Anthology customers utilizing the fundraising and engagement platform Anthology Encompass raised more than $8.5 million in one day. Marking the tenth anniversary of Giving Tuesday, this year’s overall giving reached an estimated $3.1B. For the higher ed community, Giving Tuesday offered a glimpse into the strength in overall fundraising performance among institutions and continued interest in online giving and overall alumni engagement.
More than 34,000 gifts were made via the Encompass platform and the average gift amount was nearly $250, indicating the impact of both small and large donations in helping to drive the day’s success. Nearly 250 higher ed institutions received more than 30 donations on Giving Tuesday.
In future years, forward-looking institutions should tailor campaigns to utilize digital wallets like Google Pay and Apple Wallet, as they represented 30 percent of all giving on the Encompass platform this year and will likely continue to grow their share of contributions made.
Creating excitement also emerged as a key driver. Institutions that created donor enthusiasm on Giving Tuesday to drive digital contributions through leaderboards, competitions and challenges performed well. Using this type of gamification also helps to encourage more support for stand-alone days of giving.
Giving on the Encompass platform was down with a slight decrease of 4 percent in dollars raised year over year. This decrease was not unexpected, given the spike during pandemic years, current state of the economy and the number of organizations vying for donor support on Giving Tuesday. Giving in 2022 was higher than in 2019, with dollars raised exceeding 2019 totals by 11 percent and a nearly ten percent increase in the number of donations.
We are proud to support our growing community of alumni engagement and fundraising professionals from higher ed institutions as they work to make an increasingly impactful difference in the lives of many.